‘DAS WILDE’ is taken from Barnett Newman’s radical painting from 1950 titled ‘THE WILD’.
'The Wild' shifted the relationship between the viewer and the painting; from contemplating an idea on a canvas, to contemplating a canvas on the wall — making the expression a spatial idea. Through removing the frame of reference and colour field that traditionally characterised his paintings, he isolated the subject matter or expression allowing it to stand autonomously in the context in which it was exhibited. This shift meant that the presence of the painting was no longer defined by its size, but by scale and experience, proximity and time, and the relationship between form and space.
DAS WILDE IS A DESIGN GROUP
FOUNDED + DIRECTED BY
GRAHAM STEPHEN IVES BALDWIN